As I was leaving the paper one evening recently, I met up with a delightful older woman who, after retrieving a paper from our box out front, asked, “What’s wrong with this paper?”
She was referring to the size of the paper. If you’re a regular reader, you’ve probably noticed the size of the paper has narrowed a bit. I have written about that before. It’s because, as I explained to my new friend that evening, we’ve changed printers. The move has helped us keep costs low for us and for our readership.
The change also required us to revise our deadlines. Although we’ve been printing our new deadlines in each week’s edition since last November and telling people who stop by, not a week goes by that someone tells us they didn’t know.
Our not-so-new-anymore deadline is, for advertising, by 5 p.m. each Friday for the upcoming week’s edition. That means all advertising must be in-house by 5 p.m. every Friday. If you want to see a proof, that bumps it back to 5 p.m. on Thursday.
And for submitted copy, such as wedding or engagement announcements, birth announcements, first birthdays, letters to the editor, community calendar or church briefs, etc., the deadline is noon on each Friday for the upcoming week’s edition. Why noon? Because the bulk of what we receive, even with today’s technology, still comes in either handwritten or typed copy – some of it’s faxed – which then has to be typeset. The noon deadline allows us time to do all that typing.
And as the one who’s doing the typing right now, let me just say a word of thanks to those of you who send things via e-mail. That saves me a lot of time and I thank you ever so much!
We do give funeral homes until 5 p.m. each Friday to get obituaries in to us, and we get a lot of them faxed or brought in as well, which have to be typed. We give them a little longer because they’re dealing with grieving families, and it’s not an easy task to coordinate everything that entails. (A special thank you to those funeral homes that e-mail obits in as well.)
You’ve no doubt also noticed other changes in the paper. We’ve streamlined some things and changed the look of the paper, and more changes are coming in the near future. We’ll be adding some features, and upgrading some existing ones.
It’s all very exciting, and I encourage you to keep an eye on the Times. And if you haven’t read us in a while, I invite you to come back and see what you’re missing.
You’re going to like what you see.
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